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The Most Effective Media Planning Strategies The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Unsurprisingly, these tactics line up fairly well with the top goals, which include growing audiences with content and targeting the right marketing channels. top media planning strategies Media planners also rated setting a clearly defined budget (57%), analyzing the results of your content strategy (57%), clearly defining goals/KPIs (55%), and using a calendar to schedule content (48%) as the most effective media planning strategies they use.

To accomplish most of these, marketers can leverage media planning templates, a strategy I’ll talk about in more detail later. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022. As you move forward in fax number list planning, you'll want to consider a mix of them rather than just running with one or two tactics. Next, let’s dive a litter deeper into each major planning strategy and opportunity. Market and Demographic Research Market research is leveraged by 43% of media planners and will grow significantly in 2022, with 45% planning to leverage it for the first time. 64% of media planners who use it say it is the most effective media planning strategy they leverage.

Of all media planners will invest more in this than any other strategy in 2022. 70% of media planners who do channel research say it is the most effective media planning strategy they leverage (the highest of any strategy.) 22% of all media planners will invest more in it than any other strategy in 2022. While technically the second-most-effective strategy, I decided to bring this one up first because understanding the demographics of your target audience isn’t just critical for proper media planning, but essential for any marketing strategy to succeed.